Paper question: Comment on the companys current product portfolio, employing any familiar analytical techniques you are familiar with?
My issue: Using the four variables given, I can only calculate values using the BCG matrix/Growth-share technique thus only needing 'market share' and 'market growth' variables. Anybody know if there are any other techniques exist requiring the 'profit margin' and 'proportion of output' variables? I may be overthinking things but I dont see why they included the latter two variables if they "cant" be analysed. Would a general comment suffice possibly?
My issue: Using the four variables given, I can only calculate values using the BCG matrix/Growth-share technique thus only needing 'market share' and 'market growth' variables. Anybody know if there are any other techniques exist requiring the 'profit margin' and 'proportion of output' variables? I may be overthinking things but I dont see why they included the latter two variables if they "cant" be analysed. Would a general comment suffice possibly?
