USA Logo + copyrights sale by S-corp

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I have an S-corp that sold its logo and all copyrights associated with the logo to another company. The logo was created in-house and used for more than 2 years.

Is this section 1231, 1245 or 197? How exactly does it get reported on Form 4797? And how does it flow through to the individual shareholder's personal return in a way that taxes it as long-term capital gain rather than ordinary income?

Does it matter if the trademark was registered or not? Copyright law grants you copyrights irrespective of whether a trademark is registered.
 

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