I know this is very old, but I had to respond.
Many years ago, I volunteered, well.. a certain somebody volunteered for me, to help a small church just north of a coal mining community in Penn. It was two months before Christmas and small room that I was working in was heated by a potbelly stove and, of course, coal.
One of the kids came in with a bucket and put it next to the stove, and in the process was reminded to wipe his feet before coming inside. The lady doing the reminding said that Santa would bring him a chunk of coal for Christmas.
I had a relative that was down right cheap, and not a fun guy. So, I took a chunk and put it in a box, all wrapped up in Christmas paper, and sent it to him. When I got back to my office I got a call waiting - not a happy camper. Word spread around the office and I got swamped with -" Bring me some." And not only within our firm, but soon, all nine floors of the building that we were in.
I went back to the little community and told them of an idea to raise money. They became the naughty-or-nice capital on the East Coast. You probably have seen their adds in small paperbacks, specialty gift and novelty magazines.
So, come up with something catchy, sell it, and who knows ...